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40% of fashion shoppers make half of purchases online, study finds Online fashion shopping continues to grow in popularity. (Poike/iStock/Getty Images Plus/Getty Images) When it comes to online fashion shopping, 50% of shoppers search for coupons and discounts when thinking about a purchase. And even more, 57% of these shoppers will only make an online fashion purchase if there is a promotion.  In fact, online's popularity is growing and 63% of people surveyed by Astound Commerce said they would buy more if they could save

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